Entrepreneurs and managers alike know the importance of integrated marketing and communications when launching a product, service or brand in a new market. The lack of knowledge and understanding of local consumers, their habits, attitudes and lifestyles as well as the specific competitive environment often lead to decreased market effectiveness and insufficient growth.
Our network includes marketing professionals in Asia and Europe who are in the market and are able to provide real insight to local culture and customs – hence providing the base for effective strategic marketing and competitive communication.
Apart from the strategic planning services we can connect you with communication specialists ranging from advertising, CRM, sponsorship, sales promotion, public relations, design, new media to event marketing, b-to-b as well as retail and production experts.
Connecting to the consumer – based on real insight, sound strategy and outstanding creativity remains our foremost goal for each of our clients.